The Estée Lauder Companies Inc. is one of the world's leading manufacturers, marketers, and sellers of quality skin care, makeup, fragrance, and hair care products, and is a steward of luxury and prestige brands globally. The company's products are sold in approximately 150 countries and territories under brand names including: Estée Lauder, Aramis, Clinique, Lab Series, Origins, M·A·C, La Mer, Bobbi Brown Cosmetics, Aveda, Jo Malone London, Bumble and bumble, Darphin Paris, TOM FORD, Smashbox, AERIN Beauty, Le Labo, Editions de Parfums Frédéric Malle, GLAMGLOW, KILIAN PARIS, Too Faced, Dr.Jart+, the DECIEM family of brands, including The Ordinary and NIOD, and BALMAIN Beauty.
SUMMARY:
The Executive Director, Omni-Channel Consumer Engagement is a key leader within the 360 Marketing organization,
responsible for shaping and executing the brand's advocacy marketing, earned and paid media and consumer
engagement strategies across global channels. This role manages strategy, ideation, communication, and execution of a
full-funnel consumer engagement approach - including paid, earned, and owned - in partnership with Omni-Channel
Commercial teams and the creative social team, supporting NPL launches, brand moments, and large-scale activations
such as the MAC Creator Affiliate Program. By leveraging global media relationships (Meta, Snapchat, TikTok, OOH),
advancing advocacy and affiliate programs, and applying consumer insights and analytics to track KPIs (ROI, engagement,
coverage, revenue), the Executive Director ensures measurable impact, breakthrough paid media strategies, and
innovative engagement that strengthen loyalty and position the brand at the forefront of beauty and culture.
PRINCIPAL ACCOUNTABILITIES:
Consumer Engagement Strategy
* Lead the global consumer engagement strategy to strengthen brand visibility and brand love through advocacy
and media across paid, earned, and owned channels.
* Define and execute a connected engagement framework across global and local markets, partnering with cross-
functional teams to ensure consistent brand messaging and consumer-first storytelling.
* Manage strategy, ideation, communication, and execution for all NPL launches, brand moments, and major
initiatives (e.g., MAC Creator Affiliate Program) in collaboration with Marketing, Communications, Creative and
Omni-Channel Commercial teams.
* Negotiate and manage global media partnerships with Meta, Snapchat, TikTok, and OOH providers, leveraging
global buying power to maximize impact across regions.
* Build and lead an interdisciplinary team of media, advocacy and activation experts, fostering collaboration and
innovation.
* Establish a real-time marketing process and cross-functional programming calendar to capture cultural moments
and create impactful global and local activations.
* Partner with Product Marketing, Creative, Online, Product Development, and Regional Teams to deepen
consumer loyalty and affinity.
* Oversee advocacy and influencer programs to maximize engagement, revenue, and membership growth.
* Approve and guide paid media plans (investment mix, goals, creative strategy) supporting both brand.com and
retail.
* Identify, implement, and manage global marketing technologies to enhance consumer experience across digital,
mobile, and omnichannel platforms.
* Lead test-and-learn initiatives, best practice sharing, and trend adoption to maintain leadership in paid and
performance marketing.
* Define measurement frameworks and track KPIs (ROI, engagement, sentiment, coverage, affiliate revenue) to
evaluate success and optimize strategies.
Influencer Relations and Marketing
* Develop and lead Global Earned media strategy and execution worldwide.
* Lead the identification, contracting, and management of global influencer partnerships, including content
development and amplification.
* Ensure influencer activations deliver consistency in brand message, tone of voice, and creative representation
across markets by creating the global influencer, TikTok, Pro community and internal makeup artist briefs.
* Use consumer and business data to develop influencer strategies aligned with paid, owned, earned, and shared
touchpoints along the path to purchase.
* Drive large-scale influencer initiatives that amplify brand storytelling, drive awareness, educate and inspire
consumers, and generate measurable ROI.
* Refine influencer selection and relationship management processes for long-term collaborations, seasonal partnerships, and tactical activations, including external enforcement relationships.
* Implement a global affiliate program initiative to incentivize external influencers and creators, PRO community members, media partners, UGC and internal makeup artists to promote and sell MAC from their third parry owned channels across social media and Dotcom.
* Create measurement standards and benchmarking processes to evaluate impact and optimize future influencer programs. Paid Media Strategy to Amplify Brand Reach
* Lead the development and execution of global paid media strategy to amplify brand reach, drive consumer engagement, and deliver measurable business results.
* Partner with global regions and affiliates to ensure paid media strategies are locally relevant, culturally resonant, and aligned with brand priorities to drive profitable growth.
* Build integrated media plans that connect the consumer journey, leveraging digital, OOH, affiliate, and emerging platforms.
* Ensure timely reporting of paid media performance for MAC leadership, with clear KPI metrics tied to awareness, conversion, and ROI.
* Align goals across all levels of the matrix organization to reduce redundancies, optimize spend, and increase global efficiencies.
* Establish agile, scalable processes for paid media planning and execution in collaboration with Marketing, Finance, and Commercial teams.
* Enhance sharing of best practices globally and encourage continuous optimization of media investments
POSITIONS REQUIREMENTS:
* Bachelor's Degree
* 8-10+ years of related work experience
* Proven leadership in consumer engagement, paid media, and influencer marketing strategies
* Excellent relationship-building skills with external stakeholders, including media partners, influencers, and
brand-aligned partners
* Experience negotiating and managing large-scale paid media and influencer contracts
* Strong understanding of pop culture, with the ability to stay ahead of cultural and consumer trends
* Digital and traditional media experience, with a track record of driving reach, awareness, and positive sentiment
* Demonstrated success managing cross-functional teams and agency partners
* Strong communication, presentation, and strategic storytelling skills
* Ability to operate with urgency in a fast-paced, global environment
* Experience with issues and crisis management
* Strong business acumen with the ability to balance creativity and ROI
* Highly proficient in Microsoft Office Suite
This job description is intended to describe the general nature, and level of work being performed in this position. It also reflects the general details considered necessary to describe the principle functions of the job identified, and shall not be considered, as detailed description of all the work required inherent in the job. It is not an exhaustive list of responsibilities, and it is subject to changes and exceptions at the discretion of supervisors.
Pay Range: The anticipated base salary range for this position is $154,000.00 to $264,750.00. Exact salary depends on several factors such as experience, skills, education, and budget. Salary range may vary based on geographic location. In addition to base salary, this position is eligible for participation in a highly competitive bonus program as well as participation in the share incentive plan. In addition, The Estée Lauder Companies offers a variety of benefits to eligible employees, including health insurance coverage, wellness and family support programs, life and disability insurance, retirement savings plans, paid leave programs, education-related programs, paid holidays and vacation time, and many others. Many of these benefits are subsidized or fully paid for by the company.
